What is the difference between a marketing strategy and a marketing plan?

A marketing strategy and a marketing plan are related but different concepts.

A marketing strategy is a high-level approach that outlines how a business will achieve its marketing goals. It involves identifying the target audience, under

standing their needs, and positioning the business to meet those needs in a way that differentiates it from competitors. A marketing strategy also includes determining the most effective marketing channels and tactics to reach the target audience and achieve the business's marketing goals.

On the other hand, a marketing plan is a detailed roadmap that outlines the specific tactics, timelines, and budgets that will be used to execute the marketing strategy. It includes specific marketing campaigns, promotions, and initiatives that will be used to reach the target audience and achieve the marketing goals. A marketing plan also includes details on how the marketing efforts will be measured and evaluated to determine their effectiveness.

In summary, a marketing strategy is the overall approach to achieving marketing goals, while a marketing plan is the specific roadmap that outlines the tactics and initiatives that will be used to execute the strategy.